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About Us

Our Mission

  • Our goal is for you to feel welcome, comfortable and inspired when you come into our shop or visit us online.  
  • We are focused on delivering high quality products and maintenance at a great value
  • We carry everything you need to get started in the sport, or to take it to the next level.

Our Team

Photo of Carey Platto

Carey Platto

President/Co-Founder

  • Sales
  • Marketing
  • Vendor Relations

Lifelong Active Lifestyle Industry veteran and avid cyclist.  Veteran of Patagonia, New Balance, Puma, The North Face and Bicycle Blue Book.

Photo of David Fraioli

David Fraioli

CFO/Co-Founder

  • Finance
  • Operations
  • Maintenance

Career CFO, avid mountain biker and Bay Area Native.

Photo of Josh Holm

Josh Holm

General Manager

  • Maintenance
  • Retail
  • Systems

Master Mechanic, Bay Area native and avid cyclist. Veteran of Granite Chief, The Backcountry, Parallel Sports and Sports Basement.

Photo of Carey, Dave and Jamie

Our Story

Dave and I have talked for years about opening a shop together. Even before the pandemic, direct to consumer bike brands were offering great value to riders. The problem is that you can't see or touch these bikes before you buy them. Our goal was to create a maintenance focused shop where riders could interact with bikes they can't see anywhere else in the country. So after a long ride on May 2, 2020 while we were having a couple of beers in Dave's driveway, First Mile Cycle Works was born! Since then we've been working hard to secure and build out our space, partner with our favorite brands and learn all there is to know about running a retail shop. Josh was one of our first phone calls, as we knew we needed a seasoned master mechanic on staff; we're thrilled he's on board! We love our Lamorinda community, and can't wait to help everyone make the most of this beautiful place where we live!



Why you'll love us

Photo of mountain biker jumping

Bicycles

  • Hands On: First Mile Cycle Works is one of the only places in the country where you can interact with consumer-direct bikes before you buy them. 

  • Price/Value: Buying bikes directly from the manufacturer provides riders with the best price/value available.  

  • Assembly: Consumer-direct bikes arrive in a box and require assembly.  At First Mile we build the bike for you, and are there when you need tune-ups or adjustments down the road.

  • Partner Shops: We are proud to partner with The Backcountry in Truckee.  If you see a bike you like on their website, you can buy it through us at First Mile!

  • Second Hand: We want you on the right bike for you, period. That could mean a new bike or a used one.   We'll help you narrow down whats out there to ensure you're getting a quality bicycle at a fair price.

  • Partner Brands

Photo of bicycle maintenance tools

Maintenance

  • Maximize time on your bike: As riders ourselves we never want to be away from our bikes longer than we need to.  When you bring in your bike for an assessment, we'll either fix it on the spot or schedule your for the next available appointment.  This means you never need to be away from your bike any longer than necessary.

  • Quick fixes when you need them: At First Mile, we process simple repairs in an hour or less, with no appointment.  

  • All brands welcome: Many bike shops prioritize maintenance for bikes they've sold.  We will gladly service any bike, regardless of where you bought it.

  • Learn to do it yourself: Want to learn to do your own maintenance?  We've got a stool in every mechanics bay; feel free to sit in, watch and learn.  Or, come to our weekly DIY clinics.  If you don't have the tool you need, you can pick it up in the shop.  We sell all the tools you need to become a solid home-mechanic.

Photo of merchandise (helmets, shoes, etc.)

Merchandise

  • Everything you need to get started: If you're just getting into cycling, you'll find the basics for everything you need to have a safe, positive experience.

  • Upgrade: If you're upgrading to your dream helmet, footwear, eyewear, etc., shop our curated selection of the industry's leading brands across all product categories.

  • Brands:

    • Garmin

    • Fox Racing

    • Ride Concepts

    • Rock Shox

    • Shimano

    • Smith Optics

    • SRAM

    • And more!

Photo of mountain bikers at a trailhead

Community

  • Route guidance: We know lots of trail and road rides in the area we'd love to share with you.  Come on a group ride or let us map one out for you.  

  • Meeting place: Come by the shop with your friends, grab something to eat or drink and check out all the cool product on display.  Chat with our mechanics, ask questions... anything you can think of!

  • Information hub: Peruse or add to our community pinboard!  Check out up to date trail conditions, sign up for group rides or clinics, list a used bike or search for one…